We partnered with the University of Nottingham Students’ Union to film and produce an event after-movie and in-the-moment promotional content for their 2024 Freshers Week. The filming for this project took place over 2 weeks and 3 campuses.

During the Freshers events, we worked with the SU team, students and sponsoring companies to film energetic and exciting footage, from moving-in day, to club socials and Ikea trips.

This project not only delivered a gorgeous after-movie for social media, it also involved on-the-day edits of timelapse, drone footage and club nights, to help promote events later in the Freshers calendar. We also supported the central university video team with some of the content that we captured during the weeks.

Although we covered fewer events overall this year, the focus shifted towards maximising the efficiency of the core content. We focused on the events with the most familiarity and biggest attendances. For events such as Freshers Fair we broadened our coverage and set up overnight and daytime timelapses. These showed the event being set up and the scale of the crowds once they opened.

Alongside this, we deployed drone coverage for a handful of the major events, capturing the true scale of the event and its attendance. Despite a smaller event roster, the workflow remained fast paced; we captured a select number of high-impact club nights and delivered rapid, quick-turnaround edits.

Freshers 2023

2023 was a huge year for the University of Nottingham Students Union (UoNSU), and we went all out with the content and scale of filming. This ensured that there was enough content to promote next day events and provide archive footage for years to come.

In contrast, our coverage the previous year was a massive logistical undertaking. We were tasked with capturing almost the entire Freshers calendar, covering over 30 events. This required an intense, round-the-clock presence to ensure that no matter what a student's interest was, it was represented in the Union's media library.

Instead of just focusing on the main campus venues, we embedded ourselves with the students as they headed into the city, documenting the full breadth of the welcome experience. We were on the ground for everything from high-energy nightlife across multiple club events to daytime city center events such as axe throwing and bowling. We even got onto the ice and filmed some ice skating!

Throughout the events, we were in constant conversations with the Students Union marketing teams discussing what content they needed to help promote the next days events. We worked to deliver multiple same day and next day videos throughout the events, giving the marketing team immediate, high-quality assets.

Quick Turn-Around Videos for Freshers 2023

Here are a few of our favourite videos from Freshers 2023 that we turned around within 24 hours.